The Future of the Business
"These
concepts have been extremely helpful as I work to create options for promising future
technologies while simultaneously managing inescapable strategic risk."
Dave Holveck
President, Johnson & Johnson Development Corporation.
Your core business is doing well. But today's success is the result of difficult-to-change commitments that could leave you hopelessly wrong-footed if the future turns out to be different from the past — which it likely will. The challenge is to protect your existing growth engine from the downside risks that tomorrow might bring while also creating valuable exposure to the profitable upside that tomorrow might hold.
Strategic Flexibility serves this elusive imperative: it will provide the concepts and tools required for your people to build aggressive, commitment-based strategies and the strategic options needed to adapt those strategies as required without compromising the power of today's commitments. Creating "adaptable commitments" that effectively flank the future is the promise of this potent framework.
Animal Health Science Company
Pricing pressures in shrinking markets. A cow's history condensed in supermarket
barcodes. The rise of disease-resistant cloning in Asia. And surging numbers of
"empty nesters" obsessed with pampering this fortunate pup and other surrogate
children like him. This DeepDriver, a top maker of veterinary therapies, faces a future of
tumultuous possibilities — a pastiche of profitable upsides and downside risks. How
to identify these scenarios, test their plausibility and position the company for success
irrespective of which ones unfold? A Strategic Flexibility DeepDive™ to
kick start this vital work. In one day, we helped the company construct the building
blocks it will need to fortify existing franchises and create new growth: future states,
drivers of change, core commitments and strategic options. It is building aggressive,
commitment-based strategies capable of adapting as required through a set of strategic
options — options that will prepare it for any reasonable possibility without sapping
its ability to strike boldly at set goals.
The Business of the Future
"
... addresses the holy grail of all organizations: how to generate growth and
sustain it over long periods. [It] guides the reader through carefully constructed
frameworks that teach how to think about the issues that limit-and provide-growth
opportunities."
Dr. Andrew S. Grove
Chairman, Intel.
Your next growth engine had better be revving up before your current one begins to sputter. But how do you begin to find the untapped markets, develop the new business models and launch entirely new products and services in ways that make your future success more than a reckless gamble? Disruptive Innovation holds the answer, turning new business creation into a reliable, repeatable process. By starting small, with customers and markets powerful incumbents disdain, you can create the kind of structural advantage that will fuel years of future growth.
Newspaper Services Association
The world's largest news agency is in the process of re-inventing itself, creating dedicated digital content for new multimedia platforms as it seeks to outmaneuver entrenched rivals. Turning this journalistic giant into a nimble champion of disruptive innovation will be no mean feat: new markets must be tapped, new business models developed, new products and services created. The transformation got a crucial boost from a Disruptive Innovation DeepDive™. Says the company's chief strategist, "Without it, we wouldn't have made the breakthroughs we already have."
